ARB Interactive Borrows Grocery Giveaway Strategy Pioneered by Polymarket and Kalshi

A few sweepstakes casino operators are getting creative and bolder in their efforts to expand their market reach. Just take the case of ARB Interactive, the company behind Modo Casino and Publishers Clearing House (PCB). The company has followed Kalshi and Polymarket’s lead by offering free groceries in Indianapolis.

In a press release shared via Business Wire, the company announced that, in addition to the $50 grocery relief pop-up, it will also donate $10,000 to a local food bank. 

This isn’t the first time that a gaming company used the “grocery giveaway strategy” to drum up support and raise awareness. Kalshi and Polymarket, two leading names in prediction markets, introduced competing “free grocery” marketing stunts in New York City recently to boost brand visibility.

ARB Interactive’s Grocery Giveaway is “All About Showing Up”

ARB Interactive offered its support to the Indianapolis community through a grocery relief pop-up last Tuesday. The event was held at the Silos Auto Club, and the company distributed $50 worth of grocery gift cards to more than 100 residents, helping offset the daily expenses amid growing inflation.

ARB Interactive also brought the popular PCH Prize Patrol, which thrilled participants by awarding a $2,500 grand prize check, which was later won by Israel Vasquez.

Interestingly, Vasquez later shared the winnings with a local family, and this act of kindness was captured on film, further highlighting ARB Interactive’s campaign.

According to Patrick Fechtmeyer, CEO of ARB Interactive, the event is more than a giveaway, but “all about showing up”. He added that they’re willing to provide tangible help for players by meeting them in person and hand out grocery cards, and by donating $10,000 to a local food bank.

Fechtmeyer further added that this isn’t the last community activity for ARB. He mentioned that more projects are in the pipeline, and they’re looking forward to continuing their community engagement.

Following the Lead of Prediction Market Operators

ARB’s grocery stunt is similar to the grocery campaign launched by Kalshi and Polymarket, which is intended to build goodwill and boost industry visibility.

Kalshi started the trend by offering shoppers $50 worth of groceries during an event hosted in Manhattan’s East Village.

On February 2nd, Polymarket also announced that they have secured a lease for the Manhattan location. Polymarket’s store was open from February 12th to 16th, and open to everyone, with no registration required. The company has also pledged a $1 million donation to a local food bank.

ARB Interactive's grocery stunt comes at a time of increased regulation on sweepstakes casinos. Legislative actions have intensified, with over 100 lawsuits filed against sweeps operators. ARB's new marketing ploy is seen by many as a creative counter to the bad reputation the company has been getting in recent months.

REFERENCES:

• Modo Casino X/Twitter account