BetMGM Partners With Octoplay to Launch Elvis-Themed Slots

The BetMGM just inked a new deal with Octoplay to create and debut multiple Elvis-themed online slot games, the first of which have already been launched in regulated markets like New Jersey, Michigan, and Ontario. It is a sign of the growing shift towards exclusive, own-brand content as operators seek to stake their claim in competitive iGaming spaces.

Through the partnership, BetMGM has the exclusive distribution rights to these titles and enables the operator to more effectively capitalize on one of casino gaming's most recognizable entertainment brands.

Key Details Behind the Launch

The first game in this deal, Elvis Presley's “Viva Las Records,” is now available to play. It has a classic 5x3 reel format with a Hold & Win feature. This social casino game has jackpot levels and uses many images from Elvis Presley's era related to Las Vegas, which fits well with the casino theme.

This game will be released in places where BetMGM does business, and they are already planning to release another game with Elvis Presley in 2026. They have not said how much money is involved in this partnership. The fact that it is exclusive means that they are planning to work together for a long time, not just for one game.

Both BetMGM and Octoplay get something from this deal. BetMGM gets to add another game to its collection, and Octoplay gets to reach a lot of players who are part of a regulated system, and it also gets the support of a big company.

What the Partnership Introduces

This partnership signals a more structured approach to content differentiation, where operators invest in recognizable brands rather than relying solely on volume or standard game libraries.

• Exclusive Elvis Presley-branded slot games on BetMGM
• Expansion of licensed IP content within regulated iGaming markets
• Continued rollout across multiple jurisdictions in North America
• Integration of feature-driven mechanics with legacy entertainment branding
• A multi-title roadmap extending beyond the initial launch

Why This Matters

This deal shows what is happening in the iGaming sector. The way companies decide what games to offer is becoming very important. All game companies offer games, so they need to find ways to differentiate themselves.

The iGaming sector is looking for ways to stand out. One way to do this is by having games that no one else has. When games are based on people or movies, people know what to expect and are more likely to play them. For example, Elvis Presley is very famous in Las Vegas, so a game about him would be an idea. This deal makes sense because it combines a casino brand with new digital games.

What Happens Next

The initial rollout of Elvis-themed slots is expected to continue across BetMGM’s active markets throughout 2026, with at least one additional title already confirmed. Further releases will likely depend on performance metrics and player engagement in early-launch jurisdictions.

As the partnership develops, both BetMGM and Octoplay may expand the scope of the collaboration, potentially introducing new features or additional branded content tied to the Elvis franchise.

The longer-term impact will depend on how effectively branded slots translate into sustained engagement, particularly as competition within the regulated iGaming space continues to intensify.

Reference

Octoplay