Fliff Unveils Superstars DFS as California Sweeps Play Goes Dark

California’s ban on sweepstakes casinos may have started on January 1, but for some operators, it’s the start of something new. 

Enter Fliff, a popular sweepstakes sportsbook, which faced multiple class-action lawsuits related to “illegal gambling”. Although it has complied with the regulatory changes under AB 831, it immediately pivoted into a new model, launching its peer-to-peer “DFS Superstars”. It’s a P2P daily fantasy contest where users compete against each other in fantasy sports contests to claim cash prizes.

At launch, Fliff’s DFS Superstars is live in 11 states, including California, New Mexico, and Kansas, deemed “a creative workaround” for AB 831.

Sweepstakes Casinos’ Dual-Currency Model Out, Fliff’s DFS Superstars In

Fliff’s launching of a new business model comes with specific objectives, including:

• A pivot to address regulatory changes. Fliff’s new model was launched on the first day of California’s ban on sweepstakes casinos. DFS Superstars represents a strategic play, especially in states where sweepstakes models are no longer allowed.

• Taps into the growing DFS market. By pushing this model, Fliff now competes with established DFS operators like PrizePicks and Underdog.

• Diversifies its product portfolio. With bans and tightening regulations on sweepstakes casino games, DFS Superstars will expand the portfolio, supporting the company’s long-term growth.

Where is Fliff’s DFS Superstars Available?

DFS Superstars is now live and available in roughly 11 states, including California, South Carolina, and Minnesota. For Fliff, the new business model is a creative workaround to address the existing bans in most states. 

Fliff isn’t the first gaming operator to transition into a P2P model. PrizePicks transformed its DFS service into a P2P contest model called “Arena”, where users compete against each other. Sleeper and Underdog also shifted their focus to P2P formats.

These shifts reflect operators’ increasing regulatory compliance and a move to differentiate their services from house-banked wagering.

REFERENCES:

• Fliff

• AB831