PLAYSTUDIOS Sticks with Sweeps Plan, Win Zone “Beta” Accessible in 15 States
PLAYSTUDIOS advances its sweepstakes plans, launching the “Win Zone” beta, now accessible to players in 15 states across the U.S.
As other sweepstakes casino operators slow down and rethink their plans, PLAYSTUDIOS is signalling bold moves in the industry. The company shared that they’re going ahead with the launch of its new sweepstakes product, Win Zone, which will become available in all eligible US states next year. PLAYSTUDIOS execs announced the company’s Q3 earnings call last week. Win Zone is currently in beta version and accessible in at least 15 US states.
Founded in July 2011, PLAYSTUDIOS initially invested in mobile and social games, such as classic games like Tetris and Solitaire. The company’s latest product suggests a strategic move and tap into the hugely popular sweepstakes casino industry.
What to Expect from Win Zone?
PLAYSTUDIOS’s Win Zone boasts an expertly curated set of sweepstakes-style games and tools to keep players engaged while complying with regulatory guidelines. Here’s a quick overview of the games and features to expect from this platform:
- Slots-style sweeps games. The popular slots are here, and they’re available in different themes, paylines, and jackpot amounts. Points you earn can be swapped for prizes.
- Skills and arcade-style games. Win Zone also offers casual skills games that are fun and build loyalty.
- Daily challenges and contests. Like other sweepstakes casinos, Win Zone offers regular contests and missions that reward players with bonus spins or prize shards that extend gameplay.
Chairman and CEO Andrew Pascal shared that Win Zone’s beta version is now live in 15 states, including Arkansas, Alaska, and Kansas. Pascal added that the team started with a web-based product to build capability, and they’re planning to transform it into an integrated promotional engine “supporting chip sales across our casino portfolio, with selective strategic acquisitions as a potential accelerant”.
PLAYSTUDIOS Looks Ahead to 2026
After a challenging 2025, the company is looking ahead to next year with optimism. In the same earnings call, the company is hoping for more visibility by year-end and aims to launch Win Zone in all domestic sweepstakes casino jurisdictions.
Also, the company plans to complete the testing of its Tetris Block Party before going for its full market rollout. PLAYSTUDIOS has steadily promoted Win Zone on its platforms, and was highlighted during the second annual myVIP World Series of Slots last October 22 to 26.
REFERENCES
- Playstudios' Q3 2025 Earnings Call
- PlayStudios Official Website
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