Ruby Sweeps Leaves California Ahead of AB831 Decision

Ruby Sweeps has become the third sweepstakes casino to leave California in response to Assembly Bill 831 (AB831), a bill that would ban sweeps casinos and penalize those who knowingly support them.

The platform informed users it would cease California operations on September 25, giving players a final window to redeem their Emeralds, the site’s version of Sweeps Coins.

AB831: Passed, But Not Yet Law

AB831 passed the California Assembly unanimously on Sept. 12 and now sits on Gov. Gavin Newsom’s desk. He has until October 12 to either sign, reject, or allow it to pass without signature.

Industry observers are split: some believe he’ll avoid a rejection but let it pass quietly, while others suggest he may still consider the economic upside of regulation.

California Market Impact: $1 Billion at Stake

California accounts for 17.3% of the U.S. sweeps market, according to Eilers & Krejcik Gaming. With AB831 looming, the firm downgraded its 2025 revenue forecast from $4.6B to $4.0B, and 2026 projections fell further to $3.6B.

The Social Gaming Leadership Alliance called for a veto, warning of economic harm to tribes and the broader market.

Ruby Sweeps Continues U.S. Market Pullback

Ruby Sweeps, which operates with a 21+ age gate, has now exited five states this month, including Arizona, Nevada, and Mississippi. It currently blocks users in 20 jurisdictions, reacting to both legislation and enforcement trends.

The brand continues to scale back U.S. access ahead of expected regulatory tightening.

References:

• California Legislative