VGW Teases Multi-Year Partnership with WWE

VGW, the operator behind Chumba, GlobalPoker, and LuckyLand, hits refresh to start the new year. As part of its ongoing branding efforts, the leading interactive entertainment company has announced a multi-year partnership with World Wrestling Entertainment (WWE®).

The partnership, which starts this year, will see VGW’s portfolio of brands and games collaborate with WWE across platforms, offering premium entertainment to millions of fans. Casino and wrestling fans can expect plenty of WWE-themed marketing campaigns, with superstars in ads, plus special offers and in-game events for players in time for WrestleMania 42.

VGW is riding on WWE’s mainstream popularity and visibility as it navigates a tricky regulatory landscape across many states.

A Tag-Team Partnership Built for Entertainment and Action

In a press release shared January 17th, VGW shares its dream project with WWE. The gaming company explains that the wrestling organization’s year-round schedule and massive fan base makes it a natural fit for VGW’s players’ base.

The multi-year detail is designed to put the company’s brands, such as Chumba, LuckyLand and Global Poker in front of huge wrestling community in the US. As part of the partnership, VGW will run plenty of advertisements, promotions, and other activities that are aligned with the professional wrestling’s calendar.

• VGW leverages the WWE Superstar talent pool for its ad campaigns and other branded content

• Integration of VGW marketing materials acoss WWE’s digital and social media channels

• Broadcast exposure on major cable networks

• The VGW sweepstakes casinos and their logos will be prominently displayed on WWE programming, including SmackDown and premium live events such as SummerSlam and WrestleMania

A Dynamic Partnership Between VGW and WWE

VGW’s Chief Marketing Officer, Ben Whitford, recognizes WWE’s national appeal and its passionate fanbase. Mr. Whitford added that the collaboration connects our audiences through dynamic content and experiences that combine VGW’s love of games with WWE’s iconic brand”. 

He further explained that VGW’s thrilled to be partnering with WWE to deliver memorable campaigns and unique player experiences, while continuing to engage our existing audience in fresh and exciting ways.”

Jesse Tomares, Vice President, Global Partnerships at WWE also welcomes this multi-year partnership with VGW. Mr. Tomares cited the gaming company’s passionate player’s community which can be helpful in creating premium and always-on entertainment experiences.

He explained that “by combining VGW’s expertise in interactive entertainment with WWE’s unmatched reach and storytelling engine, we’re creating new ways for our audiences to engage across multiple touchpoints”.

No official date has been shared by either company for the actual start of the partnership or its marketing activities.But both camps have assured the community that several major campaigns are already in the pipeline.

REFERENCES

• VGW