Modo Casino Fuels Aggressive Marketing Push with Latest BWT Alpine F1 Team Collab

Modo Casino continues to leverage the high-octane car racing industry with another thrilling partnership. In a March 7 posting on X/Twitter, Modo announced a new promotion highlighting a Pierre Gasly helmet giveaway (with 10 mini-helmets at stake) for its community. The promotion coincides with the hype and media attention on Drive to Survive Season 8, which currently streams on Netflix.

The racetrack isn’t a new marketing territory for the Modo team. A few weeks ago, Modo also made a splash at the Daytona 500 with its collaboration with Michael McDowell’s No. 71 Spire Motorsports Chevy.

Modo’s latest promotion leverages racing’s vibrant community as it navigates a tricky regulatory landscape.

Modo.us Leverages the Hype Around Drive to Survive Season 8

In an X/Twitter post published March 8th, Modo shared that Season 8 of Drive to Survive is now live on Netflix. The popular sweepstakes casino operator teased the Pierre Gasly helmet and announced that they gave away 10 minis to the Modo.us community. The promotional pitch came with another teaser, asking the community if they managed to spot the Modo logo.

Although Modo Casino isn’t directly featured as a sponsor or subject in Netflix’s Drive to Survive Season 8, this doesn’t prevent the operator from taking part in the hype. Modo remains the official social casino partner of BWT Alpine F1 Team, with Pierre Gasly as lead driver. 

The partnership started in 2024, which includes Modo’s branding and logo on Alpine’s car during the 2025 Las Vegas Grand Prix.  The tie-up, including the use of Modo’s logo on a racing car and the helmet giveaway, positions the sweeps casino operator as an F1 insider.

What It Means for the Modo Brand

Many sweepstakes casino operators are ramping up their marketing efforts in response to growing regulatory scrutiny. Some operators changed their business models, others tapped influencers, and a few decided to shut down.

For Modo.us, it appears that the roadmap includes aggressive marketing to build its brand. The operator’s exposure through the Alpine partnership in the Vegas episode and the helmet giveaway allows it to tap into a global audience.

For a gaming operator like Modo, this boosts marketing in motorsports, which could potentially drive signups and engagement.

REFERENCES

• Modo.us X page

• BWT Alpine Formula 1 Team